iterign formed in 2011 to offer a more efficient way to supply design and engineering services, developing a unique design process to enhance design collaboration with our clients. We constantly seek to improve and evolve our services, investing in our design studio and workshop facilities, equipment and staff to make this possible.

We are an enthusiastic team of skilled design and engineering staff, who are passionate about our work. The team has over 25 years engineering, design and supply experience across a wide range of industries, and high-volume production in both Europe and Asia. Our design clients range from new start-ups to corporate clients including Virgin Media and Aston Martin.

Award Winning

Our products are recognised for their excellence in their respective fields. We have coveted achievements including a Junior Design Award for best feeding product, British Hairdressing Innovation of the Year, and a World Food Innovation Award, among others.

Quality Engineering

We want to be just as proud of your project as you will be. We are constantly considering the final product, regardless of which stage in the process we are working on, to ensure that it meets our high standards. Our iteration process leads to polished and interesting designs.

Economic Viability

Keeping your price tag low is essential throughout the product development process. At iterign, we understand that cost is ultimately king, so we engineer your product with the most efficient manufacturing processes in mind so that you can remain competitive on the market.


We understand the impact that products can have on the environment so our designers strive to create the solution that best serves you and our planet. This includes reducing or reusing waste product from processes, saving you money, designing for end-of-life, and making considerate material decisions.


years of team experience


million plus products manufactured


countries shipped to


thousand cups of coffee consumed

Meet Our Team

Alan Lawrence

Founder, Managing Director

Pauline Lawrence

Research Assistant

Irene Darroch

Sales and Marketing

Jamie Stiff

Senior Product Designer


What happens next?

Our team will have a look at the information you provide us and produce a detailed quote for you.

We may then invite you in for a free initial meeting at our offices near Reading in Berkshire at the start of your iterign live project, where we can explore your project requirements, and help you to define the project brief.

We will always send you an NDA (non-disclosure agreement) before entering into any detailed discussions, to ensure your intellectual property is correctly protected.

When you're happy with everything, we'll get straight to work on your project providing regular updates so you can check in on its progress.