Babycup is a multi-award-winning open cup, perfectly proportioned for little hands and mouths, after all you wouldn’t drink from a bucket! Recommended by dentists, orthodontists and health visitors, Babycup encourages your child to sip, and prevents unnatural tongue positions that could compromise dental and facial health.

iterign designed the Babycup to have a beautiful simplicity that belies a meticulously engineered form. Our brief was very clear and well defined from our client on key requirements to ensure the cup was safe and hygienic.

We produced a high-resolution SLA prototype, which was used to verify branding and the visual accuracy of the measuring marks, prior to signing off on the design for injection moulding.

The cup is manufactured in England, from a BPA free material that is also steam steriliser and dishwasher safe. We provide strict quality control before packaging the product, as well as logistics and distribution.


  • Concept Research
  • Concept Design
  • Engineering Development
  • Prototyping
  • Manufacturing Technical Drawings
  • Manufacturing Support
  • Distribution Support


What happens next?

Our team will have a look at the information you provide us and produce a detailed quote for you.

We may then invite you in for a free initial meeting at our offices near Reading in Berkshire at the start of your iterign live project, where we can explore your project requirements, and help you to define the project brief.

We will always send you an NDA (non-disclosure agreement) before entering into any detailed discussions, to ensure your intellectual property is correctly protected.

When you're happy with everything, we'll get straight to work on your project providing regular updates so you can check in on its progress.