• Sector
    Consumer Electronics
  • Client
  • Website

Blubel is a high quality, cycling navigation aid that connects to your smartphone through an app. By harnessing the knowledge of the cycling community, the LED gestures guides you to your destination, through the most cycle-friendly routes.

Blubel’s easy to follow, screen-free gestures are simple to read on the go with great visibility and no glare both during the day and at night. As well as visual cues, Blubel also provides audio signals that can warn the user of upcoming turns so that all eyes can be kept on the road ahead.

With an easy to attach clip, Blubel ergonomically sits on the handlebars of the user’s bike. A long-lasting battery provides power for days and Blubel works anywhere in the world, with downloadable routes linked to the smartphone app.

Iterign helped to develop and prototype the enclosure of this innovative Satnav in a bicycle bell, with the prototype produced being used in the Kickstarter video. Following the success of the crowdsourcing campaign, we have continued to support Blubel through manufacture, as well as distribution.


  • Engineering Development
  • Pre-production prototype for Kickstarter campaign
  • Manufacturing Technical Drawings
  • Manufacturing Support
  • Distribution Support


What happens next?

Our team will have a look at the information you provide us and produce a detailed quote for you.

We may then invite you in for a free initial meeting at our offices near Reading in Berkshire at the start of your iterign live project, where we can explore your project requirements, and help you to define the project brief.

We will always send you an NDA (non-disclosure agreement) before entering into any detailed discussions, to ensure your intellectual property is correctly protected.

When you're happy with everything, we'll get straight to work on your project providing regular updates so you can check in on its progress.